I’m Ercole Egizi,
My entire career I’ve been trying to help clients and agencies understand the importance of being brave.

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Lay’s Land Of irresistibility Website

Lay’s Arabia has decided to revamp its existing website to introduce its new identity – Irresistibility. The website creatively takes users into the world of Lay’s and shows how irresistible it really is. The website is responsive, and includes lots of interactive animation. We were able to deliver outstanding visuals that take users into the world of irresistibility, and into the journey of a potato, starting from land, going through the process to become the irresistible chips that are packed in Lay’s. To tackle the various sub-brands of Lay’s, each had its own story based on its identity.